merlinsoftech.com Signals New Internet Marketing Strategy For MERLIN

BURNABY, British Columbia - (BUSINESS WIRE) - Nov. 16, 2000 - MERLIN Software Technologies (OTC:MLSW), a leading provider of Linux based software applications and utilities, today unveiled a new look on its web site (www.merlinsoftech.com).

MERLIN is enhancing access to both information and products for customers, partners and investors.

MERLIN develops high quality applications software for the Linux operating system. MERLIN's applications operate on all major Linux distributions including Caldera CALD OpenLinux, eServer, Turbolinux, RedHat RHAT, SuSE, Debian, Mandrake, and the Corel CORL Linux. The web is an important communications channel for all Linux users.

The new site represents the first phase of MERLIN's new global Internet marketing strategy. Customers can now buy MERLIN's products online, including the newly announced PerfectBackUP+ 7.0 and CommunicadoFAX products.

As MERLIN extends its channels globally, the worldwide web will have an increasingly strategic role in reaching new customers and partners. For example, branding, promotions and selling through MERLIN's web site support the recent announcements of new products and the "Pure Magic" Partner Program at Comdex Fall 2000 this week.

"As part of our strategy to broaden our customer reach, we are embracing the web as a valuable tool to generate new business and promote our "Software That's Pure Magic" brand," said Robert Heller, President and Founder of MERLIN, "The e-commerce capabilities provide a convenient way for our customers and partners to acquire our products."

Heller also said the company is using the Internet to manage relationships with the over 200,000 users of MERLIN products worldwide.

The enhanced web presence can be viewed at www.merlinsoftech.com

About MERLIN Software Technologies International, Inc.

MERLIN Software Technologies Inc. (MERLIN Softech), is a software publishing company that provides Linux, UNIX, Windows and Mac users with unique Linux and UNIX based software that dramatically improves a system's productivity and reliability. MERLIN Softech has offices in Burnaby, British Columbia and Seattle, Washington.

For more information, contact:

Terry Jeffrey
MERLIN Software Technologies International, Inc.
Suite 200 & 201 - 4199 Lougheed Hwy.
Burnaby, B.C. V5G 3Y6.

Toll Free: (877) 988-7227
Web site: www.merlinsoftech.com.

Statements in this news release which are not purely historical are forward-looking statements, including any statements regarding belief, plans, expectations or intentions regarding the future. Unforeseen factors could cause results to differ materially from expectations, and include risks that marketing efforts may not result in sales, among other potential risks.

Back to index page